Memory card giant DANE-ELEC has just launched Dane Rewards, a promotional rewards website for its US customers. Consumers, who purchase specially marked DANE-ELEC products, can exchange on pack PIN codes for ringtones through Dane Rewards.
DANE-ELEC is the first brand to use Web2Mobile, a mobile marketing platform powered by Puretracks and Magnet Mobile. Web2Mobile is open to any brand in the US wishing to give away ringtones as part of the promotional mix.
There are over 5,000 popular ringtones for customers to choose from including Lady Gaga, The Beatles, Bon Jovi, Timbaland and Mika.
MP3 ringtones are delivered by SMS through a Short Code that is supported by all major US mobile networks. The use of a Short Code gives brands unhindered network reach to over 270 million mobile customers.