TEXTING GOES LIVE ON BIG DOG 92.7

Posted: May 21, 2018 in All News, Broadcasting

Mobile short code text messaging is now live on iHeartRadio’s BIG DOG 92.7 FM Regina, Saskatchewan. Listeners can text chat live with shows and interact with promotional mobile contests. The station is employing MAGNET’s MSTUDIO mobile engagement platform. The engagement platform enables stations across Canada to generate revenue from mobile app advertising, making use of the World’s first impression targeting AD serving system for text messaging. Canadian mobile network customers can text the radio station on the special Short Code number 927927.

The radio service is free to use, however, your network providers’ standard network rates may apply – same rate you text a mate  Text messaging is now the most used app on mobile devices with Canada now home to over 31 million mobile phone subscribers. MAGNET’s Short Code text messaging gateway, which uses a 5 or 6 digit telephone number, gives brands unhindered access and CASL compliant messaging across all mobile networks in Canada.

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