Archive for the ‘Marketing’ Category


Calling all Canadian Football League fans. Red River Mutual Insurance is giving you the chance to win a private suite at the last Winnipeg Bombers CFL game of the season. For a chance to win; simply text the word BLUE to 288288. Standard network text messaging rates may apply – this contest is available on all Canadian mobile phone networks.


vr-halifax-text-to-travelMaritime Travel, Transat and VIRGIN Radio Halifax are giving away an all-inclusive trip to the Valentin Perla Blanca Resort in Cayo Santa Maria, CUBA! Every weekday hour between 8am AT and 7pm AT listen out for the VIRGIN BEACH KEYWORD and text it to 101101 from your cellphone. Every hour the station will select a contest finalist.  Network standard texting rates may apply.


Manitoban fast food chain, PIZZA HOTLINE – is now taking home delivery orders by text message. The hurried and the hungry can simply text their meal order to the special phone number 22-22-22. PIZZA HOTLINE also offers text meal deals – where you can text deal codes to order a range of discount meal packages. The service is now available on all Canadian mobile networks. The ordering service is free although your carrier rates may apply depending on your subscribed text plan.


Best Western Hotels & Resorts® and Disney Channel have launched the K.C Undercover Mission Vacation Contest. The Grand Prize Winner – plus 3 guests – will jet off to L.A to take part in an unforgettable spy scavenger hunt to locate the star of K.C Undercover – Zendaya. Runner up prize draw winners will win Best Western Hotels & Resorts® gift certificates. Players also have a chance to win a weekly prize of a cool mini tablet device!

To instantly enter the K.C Undercover Mission Vacation Contest; send a text message starting with the codeword MISSION to the text number 288288. The text entry mission is limited to 1 entry per person per day. The competition ends 23:59:59 ET on September 5th 2016. There is no premium charge to play but your agreed standard network rates may apply. Please make sure you have the phone owners consent to play. Text contest is available on all Canadian mobile telecom devices.


97.5 VIRGIN Radio London and NISSAN auto dealership DALE DOWNIE are giving away a 1.6L Nissan Micra®. VIRGIN radio listeners can request to enter the contest by text message. From May 5th and May 31st, listeners can text the codeword MICRA followed by their FULL NAME to the short code 975975. Players will then receive an instant text back to confirm their entry.

3 daily contest finalists will be selected at random each weekday at 8:10am, 11:10am and 4:10pm on 97.5 VIRGIN Radio. On Monday June 6th all qualifying finalists will meet up to take part in a grand final showdown to be held at Dale Downie Nissan. The #TXT2WIN contest is available on all mobile networks. There is no premium fee to enter but your typical standard texting carrier rates may apply. Max 1 entry per player.

File:Samsung Logo.svg

Toronto’s Kool Haus was the location for the launch of Samsung’s latest mobile device, the Samsung GALAXY Note II. The main climax was Korean rap sensation – PSY – who shook a packed out venue with his Gangnam style rap music. Samsung’s agency Cheil Canada engaged Magnet Mobile to operate a live text to win contest. which proved popular with VIP guests. Players texted in a special “code word” for a chance to win a Samsung GALAXY Note II at the end of the night.

EURO 2012 is finally here. To celebrate, Toronto sports station TSN 1050 and Carlsberg Canada, the Official Beer of UEFA EURO 2012™,  have teamed up to offer Euro 2012 TEXT TO WIN.  A text messaging contest where you can score Carlsberg EURO 2012™ prize packs. To enter simply text message the word CARLSBERG to the number 105050.  Contest lines are open from Friday June 8 at 12:00 AM  ET and lines close Friday June 29th at 9:00 AM ET. A $0.50 network fee applies per SMS entry.  Terms and age conditions apply. Winners announced on air.

Victoria’s 107.3 KOOL FM is giving away a trip to Mount Washington Alpine Ski Resort. Just listen in to KOOL in the morning for the contest “code word”. For a chance to win simply use your mobile device and text message the “code word” to the number 54321.

A $0.50 network message fee will apply for each SMS entry. Potential winners will be contacted by phone for prize claim. Please ensure you have bill payers consent to enter the contest.

Next month a new Canadian coupon service will enable consumers to get fast deals by SMS.  The service is called “Click Clip Deals” – an online and mobile clip coupon service created by direct marketing company Direct Response Media Group Inc.

From March, Click Clip Deals will be using Magnet Mobile Media’s – m3 – platform to send out its SMS coupons and deals to millions of consumers across Canada.  New digital “saver brands” have successfully emerged in these recent and hard times.  Global brands, such as Groupon and Living Social, have all invested heavily in mobile technology and have revolutionized how we access and redeem deals on the go.

Yesterday, The Bay of Fundy Tourism partnership launched a text vote program at the 2011 Halifax Canada Games. The text vote allows Canadians to text vote for Canada’s entry, the spectacular Bay of Fundy,  in the global New7Wonders of Nature voting campaign.

text FUNDY to 77077

Canadians can text for their country by texting FUNDY to 77077. A $0.25 network fee applies per vote. The Bay of Fundy is one of  27 finalists competing in the global SMS vote to select the New 7 Wonders of Nature. Finalists also include the Grand Canyon, the Great Barrier Reef and Angel Falls. For more information go here.

Toronto’s 104.5 FM is giving away a daily prize of $200 to spend at any Highland Farms grocery store.

Every weekday morning at 9 am, Roger, Darren & Marilyn announce the Word Of The Day.  Just, text that word to 104536 ($0.50 per text message).  Every noon hour, Ingrid Schumacher will pick a text winner and award the days prize.

At Highland Farms you can upgrade to a higher level of freshness at no extra charge. Visit for locations near you.

On February 25th 2011; Eric Clapton will play the Rogers Arena in Vancouver.  Vancouver’s TEAM Radio is giving their listeners the chance to win VIP tickets to the show.

For a chance to win simply text CLAPTON to 104040. (A $0.50 network fee applies per text entry). On texting in you will receive an instant reply back message acknowledging your SMS entry. Winners will be announced live on air.

Ahoy there! TEAM Radio is giving listeners the chance to win tickets to the Vancouver International Boat Show – plus a Lowrance Mark-5X Pro Fish Finder. To enter simply text message the word BOAT to 104040. A $0.50 network fee applies per text entry. The 2011 Vancouver International Boat Show opens February 9th 2011 and runs until February 13th 2011.  For more information fish here.

Never miss a game with LEAFS MOBILE from Toronto’s AM640Home of the Leafs. Simply text 640LEAFS to 212223 to set your mobile up for Toronto Maple Leafs alerts.  Get all the goals and final scores live on your mobile. To chill or quit: simply text STOP to 212223. Mobile registration costs $0.50 – standard rates may apply to receive alerts.

On Thursday, March 10th 2011, Winnipeg’s Power 97 will be presenting ‘Powerball’ with Buckcherry, Papa Roach, My Darkest Days and Bleeker Ridge! Tickets are on-sale here. For a chance to win your way in: text BALL to 21 22 23. $0.50 per text entry.

Sun Peaks Resort and CHUM Radio are giving listeners the chance to win trips to the fabulous Sun Peaks Resort in British Columbia.

For a chance to enter: simply text message the word: SNOW to 104040. A fee of $0.50  applies per text entry.

Calgary’s Health, Fitness & Sport Expo is using the mobile medium to send admission vouchers for their event on January 15, 2011.

By text messaging the word FITNESS to 78910, consumers can obtain an SMS voucher that awards  free admission to the Expo event.

The Hudson’s Bay Company (Hbc) has been giving shoppers a helping hand over the festive period thanks to their “One Day Sales” mobile campaign. Customers at the Bay have been able to use text messaging to receive daily morning offers on their mobile phones. Slashed price items have included jewellery, luxury luggage, designer couture and bedroom furniture.

Mobile consumers in Canada can text: THEBAY to 288288. A French language service is also available by texting LABAIE to 288288. Mobile network standard rates may apply outside of any free text bundle.

Hbc is Canada’s largest diversified general merchandise retailer with over 600 retail locations and over 50,000 associates located in every province in Canada. HBC’s four banners are the Bay, Zellers, Home Outfitters and Fields. Click here for more information about the Bay.

Ottawa’s LiVE 88.5 FM is giving listeners the chance to win one of the latest, hottest tech products from underneath their virtual Christmas tree! Merry Textmas prize presents include: Apple iPads, the new Macbook Air, BlackBerry® Torches, Xbox w/ Kinect, Sony PS3 w/ Move and so much more!

For a chance to win: simply tune in to the Start-Up show each week day morning with Katfish, Dave and Amal. Listen in and text message in announced commands to the number 855855.  Texts cost $0.50 per entry. It might just be you they pick! and Santa have launched an iPhone app called Magic Santa.  The app let’s you send out personalized video messages with the help of Kris Kringle and his many, many elves.  To get started you can simply text SANTA to 565656 from a compatible smartphone or you can go online here. HO HO HO! I wonder what they have in store for the Easter Bunny.