Maple Leaf Sports & Entertainment [MLSE]and Magnet Mobile Media have teamed up to launch premium mobile services. Services will commercialize all the MLSE franchise brands including the Toronto Maple Leafs (NHL), Toronto FC (MLS) and Toronto Raptors (NBA). Services will be promoted to fans via MLSE websites, GolTV, Leafs TV and Raptors NBA TV. Interactive services will be on offer as well at BMO Field and the Air Canada Centre. Crowds at home games will be able to text in to the jumbotron and enter sweepstakes to win instant prizes.