WAREHOUSEONE – The Jean Store, along with country station HANK 100.7 FM, ran a back to school program asking Winnipeggers to text in the word BACKPACK to 78910.
Hundreds of listeners texted in, with each player’s mobile number being entered into a draw to win WAREHOUSEONE clothing. Each entrant was further rewarded with a one time SMS coupon. The coupon contained a code that entitled the consumer to 20% discount on regular priced items at their local WAREHOUSEONE outlet.