VINCOR goes for gold with SMS campaign.

Posted: December 22, 2009 in All News, Marketing, Outdoor

Vincor Canada’s Jackson-Triggs, part of Constellation Brands, is using SMS plus an Olympic theme to promote its gold medal winning wines.

The wine company is offering consumers in Ontario, BC and Alberta a chance to win a VIP trip for two to the Vancouver 2010 winter games. To enter the contest, players simply send the word GOLD as a new text message to the number 288288.

Each player also gets a “location based” mobile ticket that awards the player, plus a guest, entry to local Jackson-Triggs tasting events.

The SMS campaign targets movie audiences with 60 spot cinema ad running in theatres and print adverts in Famous Magazine.

The contest is only open to residents of legal drinking age in the provinces of Ontario, Alberta and BC. To enter is free but network standard rates may apply.

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