SUBWAY and B101 launch text poll contest.

Posted: January 18, 2010 in All News, Broadcasting, Marketing

Barrie hit radio station B101 has launched a new  promotional segment called Text Off at Noon. Sponsored by fast food brand SUBWAY, the program invites listeners to vote for their favorite song.

Weekdays at noon, two songs are played back to back. The audience is then invited to text SONG A or SONG B to 212223 to select the best track. Everyone who votes has a chance to win a SUBWAY $25 gift card. A network fee of $0.50 applies for each vote.

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