Call TV is now a popular format around the World. Indeed, there are now entire shows, even channels, dedicated to contests, auctions and mobile dating running in Europe.
In Canada, a new call to win segment is now running on Global called the Happy Birthday Show. The show runs a sweepstake type contest, where it is your date of birth that could win you the star prize.
The show educates and instructs players to enter the contest by text messaging the word PLAY to 32962. A $1.00 network fee applies per entry.
At a later airing, the show picks a random date from history live on air. For example June 5th 1935. If the drawn date is your date of birth, then you are a potential winner.
The game awards prizes such as cars, holidays, gift cards and good old cash. The next show airs on February 2nd, 2010 at 12 PM ET.
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