CHUM Ottawa radio stations employ magRADIO.

Posted: February 17, 2010 in All News, Broadcasting, Marketing

Four Ottawa radio stations have been connected to the magRADIO platform. TEAM 1200, MAJIC 100, CRFA 580 and BOB 93.9 will each employ text messaging to engage with listeners and build audience loyalty.

magRADIO provides radio stations with the ‘ready to go’ technology to run mobile voting, text to win contests and messaging features for shows and events.

magRADIO now enables stations to run i-ADS. i-ADS allow you to  respond to ads via texting in a keyword.  By texting in you can request brochures, listen to a voice presentation, view mobile web sites and request a sales call back.

i-AD clients have included Sony, Ford Canada, Volkswagen and adidas Canada.

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