American Express promotes with SMS radio contest.

Posted: April 29, 2010 in Broadcasting, Commerce, Marketing

American Express and Toronto’s 104.5 FM are giving listeners the chance to win 2 tickets to see the rocktastic musical – “Rock of Ages”, now playing at Toronto’s Royal Alexandra Theatre.

The prize is courtesy of Front of the Line by American Express. “Front of the Line” is a new service that enables American Express card holders to get advanced access to tickets before they go on general sale.

For a chance to win: simply tune in to CHUM 104.5 FM weekdays at 9AM ET. Listen out for the word of the day and text the WORD to 104536.  A $0.50 network fee does apply per entry.

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