Government of Alberta runs dead giveaway contest.

Posted: May 11, 2010 in Broadcasting, Marketing, Transport

The Government of Alberta is running “The Dead Giveaway” contest on AMP Radio, Calgary. Players can text in DEAD to 78910 to win instant giveaway prizes and be entered into weekly grand prize draws.

The promotion is all part of the provincial government’s education drive to promote young driver safety along with a new campaign website. The website offers edutainment features such as a quiz, campaign adverts and video games.

To enter the sweepstakes costs $0.50 per text entry. Tune into AMP radio to discover if you are a winner.

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