Questrade uses SMS to push mobile web traffic.

Posted: May 18, 2010 in Commerce, Marketing

Questrade, Canada’s fastest growing online stock broker is using text messaging to push customers to its mobile web portal.

By texting NO BULL to 288288 customers are able to receive a mobile message with a clickable link to the Questrade mobile website.

Typing in a mobile web URL or having to navigate your phone company home page can often be a cumbersome exercise.  Using an SMS call to action enables the phone user to connect instantly to a brands mobile website.

Standard message and data rates may apply when using SMS and the mobile web.

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