Canadian brand BlackBerry® deployed a text messaging vote to run mobile campaigns at Concordia and McGill Universities. The text vote allowed two finalist candidates to run for mayor at their university.
Students texted in their vote choice to the campaign Short Code number 288288. Thousands of votes were recorded until an out right winner was declared at the end of the campaign. Students who voted were later connected to the BlackBerry® mobile site, where they could learn more about the new BlackBerry® Torch.
WE ROCK AT MOBILE 