North America’s leading high street music retailer, HMV Canada, has just utilized Facebook and mobile text messaging to promote their new digital service – the VAULT, A new sensible way to manage & store your mobile music listening! While stocks lasted – their loyal Facebook fans were able to text a unique keyword to 288288 to obtain a code to download free music tracks from the VAULT. The VAULT is a new innovative service that enables you to download and stream music to your favorite devices. Discover more about the VAULT online here.