Just under 4,000 people in Sudbury, Ontario, texted in for a chance to meet the talented Mr. Christopher Brian Bridges…sorry I mean Ludacris.
Yes the Hip-hop mega star, serial-entrepreneur and movie actor was in good old Nickel City to perform at the fabulous Sudbury Arena.
Hot 93.5 FM promoted a meet and greet contest on air and employed Facebook and text messaging to enable listeners to enter. By simply texting in the word LUDACRIS to 78910 your mobile number was “auto recorded” into the sweepstake prize draw.
Winners could bag triple A passes (All Access Areas) to the event and meet Mr Bridges backstage after his performance.
Ludacris’ Grammy Award winning album, Theater Of The Mind, is available in all good reputable stores now.