Toyota Taps into Text Messaging.

Posted: June 24, 2010 in Marketing, Outdoor

Toyota is to launch a new text messaging service that will enable US consumers to text in for information about any vehicle in the Toyota range.

Consumers will be able to text message the brand name of the car to the number 872257. Within seconds they will receive a text reply with factoids about the car and a link to the Toyota mobile website.

The program will be promoted on out of home media screens across the US and will be available on all US phone networks.

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