Archive for the ‘Retail’ Category

The HMV logo featuring Nipper and the gramophone

North America’s leading high street music retailer, HMV Canada, has just utilized Facebook and mobile text messaging to promote their new digital service – the VAULT,  A new sensible way to manage & store your mobile music listening! While stocks lasted – their loyal Facebook fans were able to text a unique keyword to 288288 to obtain a code to download free music tracks from the VAULT.  The VAULT is a new innovative service that enables you to download and stream music to your favorite devices. Discover more about the VAULT online here.

Retail giant YM Inc has launched a mobile and online contest for its Urban Planet store banner. The Outta This Planet contest gives players the chance to win great prizes by texting WIN to 288288 and registering at  Prizes include a $250 shopping spree at Urban Planet, free movies for a year and shopping trips to New York, Miami or LA.  From August 10th – Urban Planet shoppers, who spend $25 or more, will be awarded PIN code vouchers, which can be redeemed by SMS for contest entry.

Tune into Toronto’s 104.5 CHUM FM for the Word Of The Day and then text to win!

Every weekday morning at 9 am ET, Roger, Darren & Marilyn announce the Word Of The Day.  Text message the word of the day to 104536 ($0.50 per text entry).

Every noon hour, Ingrid Schumacher will pick a text winner and award a prize. The daily prize for this week is $100 to spend at any Highland Farms grocery. At Highland Farms, you can upgrade to a higher level of freshness at no extra charge!

Fancy winning $100 to spend at any Highland Farms Grocery store? Just listen in to Toronto’s 104.5 CHUM FM for the Word Of The Day and then text to win!

Every weekday morning at 9 am, Roger, Darren & Marilyn will announce the Word Of The Day.  Simply, text that word to 104536.  Every noon hour, Ingrid Schumacher will pick a text winner and award the days prize.

A $0.50 network message transit applies per text. Visit for their weekly flyer and for a location near you.

The Back Alley Nightclub, Calgary’s hottest night spot,  is giving its fan base the chance to win a trip to Miami to see Lady Gaga.

Winners will be jetted out to the American Airlines Arena on April 13th 2011 to see Lady Gaga preform in her Monster Ball tour.

For a chance to win clubbers must text GAGA to 388388 and must be in the club on Friday 25th March. The winner will be declared live on the night.

The Back Alley also invites clubbers to join its fan base community by texting in the word JOIN to 388388. Through the mobile club members get promo deals, bump passes and event alerts.

The mobile service is free but your standard SMS network rates may apply.

Next month a new Canadian coupon service will enable consumers to get fast deals by SMS.  The service is called “Click Clip Deals” – an online and mobile clip coupon service created by direct marketing company Direct Response Media Group Inc.

From March, Click Clip Deals will be using Magnet Mobile Media’s – m3 – platform to send out its SMS coupons and deals to millions of consumers across Canada.  New digital “saver brands” have successfully emerged in these recent and hard times.  Global brands, such as Groupon and Living Social, have all invested heavily in mobile technology and have revolutionized how we access and redeem deals on the go.

has selected Magnet Mobile Media’s m3 Platform to broadcast their instant SMS information service. Txt2Seeme has created a unique SMS service that  connects sellers with potential buyers in the automotive sales industry.

Consumers can text in keywords found on “for sale signs” promoted on vehicles. Within seconds of texting in to the Short Code, 73363, the consumer receives full details about the car. To use the service is free but your network standard message rates may apply. The service operates across all mobile networks in Canada.

The Hudson’s Bay Company (Hbc) has been giving shoppers a helping hand over the festive period thanks to their “One Day Sales” mobile campaign. Customers at the Bay have been able to use text messaging to receive daily morning offers on their mobile phones. Slashed price items have included jewellery, luxury luggage, designer couture and bedroom furniture.

Mobile consumers in Canada can text: THEBAY to 288288. A French language service is also available by texting LABAIE to 288288. Mobile network standard rates may apply outside of any free text bundle.

Hbc is Canada’s largest diversified general merchandise retailer with over 600 retail locations and over 50,000 associates located in every province in Canada. HBC’s four banners are the Bay, Zellers, Home Outfitters and Fields. Click here for more information about the Bay.

Top Up Credit Cards by Text Message.

Posted: November 23, 2010 in Commerce, Retail

Prepaid credit cards have become increasingly popular of late.  A downside to using a prepaid card has been the time lag to load cash in to your account. But soon, Iridium MasterCard®, operated by SelectCore,  will rapidly speed up the card top up process via a new text message service.

The SMS top-up service will enable card customers to add credit to their card account in just seconds. Customers will be able to top up any cash amount by sending in a secured text message. Within seconds the user will receive a confirmation SMS showing their new account balance.

Mobile banking features already let account holders bank better. Card holders can text in keywords to receive on mobile mini-statements and they can receive real-time “card activity” alerts.  The latter is great for peace of mind should you travel a lot with your card.

Arla Foods USA Runs SMS Campaign.

Posted: October 18, 2010 in Marketing, Retail

Dairy producer, Arla Foods has launched a mobile SMS campaign promoting their Dofino® and Denmark’s Finest® Havarti cheese products.

US consumers are promoted in retail stores to text in the keywords DOFINO or WIN to 872257.  Consumers are awarded a ballot entry to win limited edition party boxes and money off coupons. Entry is free but your standard network message and data rates may apply.


Bluenotes Stores is giving its customers the chance to win 2 pairs of jeans each month for a year.  Consumers are promoted in store and online to text the keyword WIN to 288288.

Those who text in are auto entered in to the contest draw. To enter is free but your phone network standard text rates may apply depending on your plan.

AMP Radio Calgary is running a series of mobile coupon campaigns that aim to push footfall into Hudsons Canadian Tap House.

The station is promoting special keywords that enable listeners to text in and receive a VIP mobile ticket.  Mobile tickets award priority entry into the pub venue for two.

Iridium MasterCard®, a prepaid credit card, has launched a new SMS service that enables its customers to track their credit card activity.

You can text in anytime to view your account balance and you can opt in to get  activity alerts.

Text alerts inform you on card activity to help you bank better. You can be alerted to events such as when your card has been used, when a payment has been posted and when you run into the red.

Future aspirations for the text service is to permit customers to transfer money by SMS. The service is also free to customers but standard network rates will apply should you go over your free text bundle.

Let battle commence.

Posted: December 31, 2009 in All News, Broadcasting, Retail

Ottawa’s Hot 89.9 FM is giving their listeners the chance to win prizes with their BATTLE OF THE BEATS contest.

Each weeknight, at 9PM ET, DJ Ryan Lindsay puts up two tracks head-to-head! Listeners are then asked to vote for their favourite track by text messaging the letter A or B to 899899.

The song with the most votes at the end of the battle will be crowned CHAMPION!

Ryan Lindsay randomly picks out a voter to win a $25 gift card for regional shopping mall – Place d’Orleans. A $0.50 network fee applies per text vote.

If, like me, you spend a lot of time in those dreary airport lounges,  (especially those regional ones), then you will know how mind stabbingly boring it can be. Worse still, for me, are those agonizing trips with Aunt Agatha to the ballet…but we won’t go there.

The fact is, we waste years on silly waiting and hanging around. The bad news? It’s going to get a whole lot worse.

Or is it?

Thankfully, the boffins at our skunk works, down in lobster country, have been working on ways to help you, and me, survive these moments of utter gloom.

One area of development has been looking at the retail and distribution of book and magazine content for these smartphone thingies.

Indeed, our people in white coats recently assisted in the mobile development of one such book retail product. It’s called Kobo and it’s allowed me to survive Heathrow, LAX and two agonizing renditions of Swan Lake.

Owned by Indigo Books & Music [TSX: IDG];  the Kobo  mobile app enables you to pick, buy and read book titles on your BlackBerry, iPhone, Palm or Android device.

It just show’s how mobile media has evolved since those “green screen” days of WAP books. This is thanks, in part, to new devices being churned out by the nice people at the Apple and BlackBerry factories.

Mobile book retail and distribution will go further.

I have played with some of the apps in the studio. I love the fact we  can charge purchases from the app to a pre-registered account, similar to how one buys content on iTunes.

But what I really like is the fact I can download titles to a phone’s memory card now. This means I can read Alistair MacLean at thirty thousand feet without fear of my mobile bill overtaking the Icelandic national debt.

Sadly mobile will not solve my other pet hate…people reading over my shoulder…go away Aunt Agatha! Is there an app for that?


WO WAREHOUSEONE – The Jean Store, along with country station HANK 100.7 FM,  ran a back to school program asking Winnipeggers to text in the word BACKPACK to 78910.

Hundreds of listeners texted in, with each player’s mobile number being entered into a draw to win WAREHOUSEONE clothing.  Each entrant was further rewarded with a one time SMS coupon.  The coupon contained a code that entitled the consumer to 20% discount on regular priced items at their local WAREHOUSEONE outlet.